Brand-building is not about spam and not about exchanging li

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Bill Futreal

Brand-building is not about spam and not about exchanging links. (It’s about) having something to say and connecting with your audience. Once you are producing stuff that people love, in a voice they can understand, the rest takes care of itself.

Me, from a wide-ranging interview in advance of my Connect keynote next week. Got to talk about a lot of stuff I care about. Nice job, Glenn. (via merlin)